Ethnic Marketing: Accepting the Challenge of Cultural Diversity by Guilherme D. Pires, P. John Stanton

Ethnic Marketing: Accepting the Challenge of Cultural Diversity

Guilherme D. Pires, P. John Stanton

274 pages • missing pub info (view editions)

nonfiction business economics
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A guide to marketing to ethnic communities in various countries and cultures. It recognises the importance that individual ethnic groups and their institutions can have for marketing, hence the focus is on the ethnic group and the challenges and o...

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