Guilherme D. Pires

2 books

Ethnic Marketing: Accepting the Challenge of Cultural Diversity by Guilherme D. Pires, P. John Stanton

Ethnic Marketing: Accepting the Challenge of Cultural Diversity

Guilherme D. Pires, P. John Stanton

274 pages • paperback

nonfiction business economics
Ethnic Marketing: Theory, Practice and Entrepreneurship by John Stanton, Guilherme Pires
Ethnic Marketing: Theory, Practice and Entrepreneurship
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John Stanton, Guilherme Pires

Ethnic Marketing: Theory, Practice and Entrepreneurship

Routledge Studies in Marketing

John Stanton, Guilherme Pires

358 pages • paperback

nonfiction business economics challenging informative reflective medium-paced