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Current edition
MKTG: Principles of Marketing by Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

MKTG: Principles of Marketing

Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

432 pages • paperback

nonfiction business economics informative medium-paced
Other editions (3)
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Mktg 7 by Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

Mktg 7

Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

400 pages • paperback

nonfiction business economics informative medium-paced
MKTG 2.0, 2008 - 2009 Student Edition by Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

MKTG 2.0, 2008 - 2009 Student Edition

Charles W. Lamb Jr., Carl D. McDaniel, Joseph F. Hair Jr.

326 pages • paperback

nonfiction business economics informative medium-paced
Marketing 5e by Prof Carl McDaniel, Prof Joseph F. Hair, Prof Charles W. Lamb

Marketing 5e

Prof Carl McDaniel, Prof Joseph F. Hair, Prof Charles W. Lamb

512 pages • paperback

nonfiction business economics informative medium-paced