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248 pages • missing pub info (editions)
ISBN/UID: 9780749480776
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 August 2017
Description
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the k...
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248 pages • missing pub info (editions)
ISBN/UID: 9780749480776
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 August 2017
Description
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the k...
Community Reviews
Content Warnings