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517 pages • missing pub info (editions)
ISBN/UID: 9781137300294
Format: Paperback
Language: English
Publisher: Red Globe Press
Publication date: 11 December 2013
Description
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and conc...
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517 pages • missing pub info (editions)
ISBN/UID: 9781137300294
Format: Paperback
Language: English
Publisher: Red Globe Press
Publication date: 11 December 2013
Description
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and conc...