Marketing Management by Philip Kotler
Marketing Management
—
Philip Kotler
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Marketing Management

Philip Kotler with Kevin Lane Keller

816 pages • first pub 1967 (editions)

nonfiction business economics informative slow-paced
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This package includes the following components: 0132237555 / 9780132237550 Marketing Plan Handbook, The 0132237571 / 9780132237574 Marketing PlanPro Premier 0136009980 / 9780136009986 Marketing Management

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