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459 pages • first pub 2010 (editions)
ISBN/UID: 9780538746861
Format: Paperback
Language: English
Publisher: South Western College
Publication date: 05 May 2010
Description
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. "Consumer Behavior: Science and Practice, 1e, International Ed...
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Content Warnings
459 pages • first pub 2010 (editions)
ISBN/UID: 9780538746861
Format: Paperback
Language: English
Publisher: South Western College
Publication date: 05 May 2010
Description
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. "Consumer Behavior: Science and Practice, 1e, International Ed...
Community Reviews
Content Warnings