Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Al Ramadan, Dave Peterson, Christopher Lochhead

missing duration info Add in missing duration information first pub 2016 (view editions)

nonfiction business informative slow-paced
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Play Bigger is ideal for ambitious entrepreneurs and business leaders seeking to disrupt industries by creating entirely new markets rather than just competing in existing ones.

Description

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn't about beating the competition at the old game. It's about invent...

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Community Reviews

3.57
based on 125 reviews

Moods

informative: 80%

inspiring: 40%


Pace

75% of readers chose medium
25% of readers chose slow
medium
slow

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