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19 reviews for:
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Al Ramadan, Dave Peterson, Christopher Lochhead
3.57 AVERAGE
19 reviews for:
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Al Ramadan, Dave Peterson, Christopher Lochhead
3.57 AVERAGE
Great book about marketing, positioning, and creating categories. A lot more insightful than most business books I've read recently.
inspiring
Instead of competing, build your own category and become the Category King.
A little repetitive in places, but proof that the concept works.
A little repetitive in places, but proof that the concept works.
The start rehashes the mantra that to create a successful product start with creating the problem. It goes into a bit more detail, and provides examples for just not creating a problem but a whole new category.
The remainder of the book is how to bring an entire company on board, to make the focus of the company solving and living in the category it created.
After reading this book I started thinking about what greater purpose did I want my company to pursue. It is still a work in progress and I intend to return to this book once the company is ready to look for employees or investment.
The remainder of the book is how to bring an entire company on board, to make the focus of the company solving and living in the category it created.
After reading this book I started thinking about what greater purpose did I want my company to pursue. It is still a work in progress and I intend to return to this book once the company is ready to look for employees or investment.
Basicly, if you have a world-changing idea this book will tell you how to turn it into money and be richer than god. Or at least richer than Bill Gates. Has suddenly not aged very well after touting Twitter and Tesla as the best examples of how to transform an industry.
informative
medium-paced
Name-dropping book for tech bros looking to have their idolization of Bezos and Musk validated. Gross.
I would recommend this to someone who is very passionate about building businesses / start-ups / new categories. It has a lot of good insights and rationales about building new categories and how one has better chances of dominating them. The concepts are very fundamental and make sense.
However, a lot of the content feels repetitive at times. Also, I felt sometimes that this was just their way of diversifying their revenue sources or to say "Hey, I've published a book." Could have easily been a podcast, YouTube video or a shorter book.
Nevertheless, keeping the critic aside, I learnt from them and that's enough!
However, a lot of the content feels repetitive at times. Also, I felt sometimes that this was just their way of diversifying their revenue sources or to say "Hey, I've published a book." Could have easily been a podcast, YouTube video or a shorter book.
Nevertheless, keeping the critic aside, I learnt from them and that's enough!