Marketing in a Nutshell: Key Concepts for Non-Specialists by Mike Meldrum, Malcolm McDonald

Marketing in a Nutshell: Key Concepts for Non-Specialists

Mike Meldrum, Malcolm McDonald

294 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in market...

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