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214 pages • first pub 2010 (editions)
ISBN/UID: 9781416569961
Format: Paperback
Language: English
Publisher: Simon & Schuster
Publication date: 19 July 2011
Description
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service female friendly. Underhill offers a tour of the world'...
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Content Warnings
214 pages • first pub 2010 (editions)
ISBN/UID: 9781416569961
Format: Paperback
Language: English
Publisher: Simon & Schuster
Publication date: 19 July 2011
Description
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service female friendly. Underhill offers a tour of the world'...
Community Reviews
Content Warnings