Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability by Jagmohan Raju, Z. John Zhang

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Jagmohan Raju, Z. John Zhang

212 pages • first pub 2010 (editions)

nonfiction business economics informative medium-paced
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In "Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, " Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer ...

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