Jagmohan Raju

2 books

The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions by Jagmohan Raju, Raj Sethuraman

The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions

Foundations and Trends(r) in Marketing

Jagmohan Raju, Raj Sethuraman

126 pages • paperback

nonfiction business economics informative medium-paced
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability by Z. John Zhang, Jagmohan Raju

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Z. John Zhang, Jagmohan Raju

212 pages • 2010

nonfiction business economics informative medium-paced