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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them by John Butman, Neil Fiske, Michael J. Silverstein

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

John Butman, Neil Fiske, Michael J. Silverstein

320 pages • first pub 2003 (editions)

nonfiction business economics informative slow-paced
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Trading Up: The New American Luxury by John Butman, Neil Fiske, Michael J. Silverstein

Trading Up: The New American Luxury

John Butman, Neil Fiske, Michael J. Silverstein

316 pages • first pub 2003 (editions)

nonfiction business economics informative slow-paced
Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them by John Butman, Neil Fiske, Michael J. Silverstein

Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them

John Butman, Neil Fiske, Michael J. Silverstein

300 pages • first pub 2003 (editions)

nonfiction business economics informative slow-paced