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Why We Buy: The Science of Shopping by Paco Underhill
Why We Buy: The Science of Shopping

Paco Underhill

Why We Buy: The Science of Shopping

Paco Underhill with Rick Adamson

missing duration info Add in missing duration information first pub 1999 (editions)

nonfiction business economics psychology informative medium-paced
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Description

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening repor...

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