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384 pages • missing pub info (editions)
ISBN/UID: 9780333613511
Format: Paperback
Language: English
Publisher: MacMillan
Publication date: 06 May 1994
Description
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the conc...
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Content Warnings
384 pages • missing pub info (editions)
ISBN/UID: 9780333613511
Format: Paperback
Language: English
Publisher: MacMillan
Publication date: 06 May 1994
Description
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the conc...
Community Reviews
Content Warnings