Take a photo of a barcode or cover
520 pages • missing pub info (view editions)
ISBN/UID: 9780071111690
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: 12 July 2005
Description
Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned...
Community Reviews
Content Warnings
520 pages • missing pub info (view editions)
ISBN/UID: 9780071111690
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: 12 July 2005
Description
Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned...
Community Reviews
Content Warnings