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230 pages • missing pub info (view editions)
ISBN/UID: 9780750653879
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 24 September 2002
Description
The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information ...
Community Reviews
Content Warnings
230 pages • missing pub info (view editions)
ISBN/UID: 9780750653879
Format: Paperback
Language: English
Publisher: Butterworth-Heinemann
Edition Pub Date: 24 September 2002
Description
The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information ...
Community Reviews
Content Warnings