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199 pages • missing pub info (editions)
ISBN/UID: 9780899304069
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 19 May 1989
Description
This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their...
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Content Warnings
199 pages • missing pub info (editions)
ISBN/UID: 9780899304069
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 19 May 1989
Description
This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their...
Community Reviews
Content Warnings