What Women Want: The Global Market Turns Female Friendly by Paco Underhill

What Women Want: The Global Market Turns Female Friendly

Paco Underhill

224 pages first pub 2010 (editions)

nonfiction business economics psychology informative fast-paced
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Description

 The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the worl...

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