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224 pages • first pub 2010 (editions)
ISBN/UID: 9781416570202
Format: Digital
Language: English
Publisher: Simon Schuster
Publication date: 06 July 2010
Description
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the worl...
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224 pages • first pub 2010 (editions)
ISBN/UID: 9781416570202
Format: Digital
Language: English
Publisher: Simon Schuster
Publication date: 06 July 2010
Description
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the worl...