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Jan-Benedict Steenkamp
319 pages • missing pub info (editions)
ISBN/UID: 9781349949939
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 19 January 2017
Description
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will...
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—
Jan-Benedict Steenkamp
319 pages • missing pub info (editions)
ISBN/UID: 9781349949939
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 19 January 2017
Description
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will...