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Global Brand Strategy: World-Wise Marketing in the Age of Branding by Jan-Benedict Steenkamp
Global Brand Strategy: World-Wise Marketing in the Age of Branding
—
Jan-Benedict Steenkamp

Global Brand Strategy: World-Wise Marketing in the Age of Branding

Jan-Benedict Steenkamp

319 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Other editions (2)
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Global Brand Strategy: World-wise Marketing in the Age of Branding by Jan-Benedict Steenkamp
Global Brand Strategy: World-wise Marketing in the Age of Branding
—
Jan-Benedict Steenkamp

Global Brand Strategy: World-wise Marketing in the Age of Branding

Jan-Benedict Steenkamp

417 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Global Brand Strategy: World-Wise Marketing in the Age of Branding by Jan-Benedict Steenkamp

Global Brand Strategy: World-Wise Marketing in the Age of Branding

Jan-Benedict Steenkamp

319 pages • missing pub info (editions)

nonfiction business economics informative medium-paced