The Platinum Rule: Discover the Four Basic Business Personalities--And How They Can Lead to Success by Tony Alessandra, Michael J. O'Connor

The Platinum Rule: Discover the Four Basic Business Personalities--And How They Can Lead to Success

Tony Alessandra, Michael J. O'Connor

304 pages first pub 1998 (editions)

nonfiction business self help informative medium-paced
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In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto th...

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