Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Adam Morgan

336 pages first pub 1999 (editions)

nonfiction business informative slow-paced
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EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead...

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