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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Adam Morgan

336 pages • first pub 1999 (editions)

nonfiction business informative slow-paced
Other editions (2)
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Adam Morgan

304 pages • first pub 1999 (editions)

nonfiction business informative slow-paced
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Adam Morgan

missing duration info • first pub 1999 (editions)

nonfiction business informative slow-paced