Scan barcode
490 pages • first pub 1995 (editions)
ISBN/UID: 9781118432679
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 28 November 2012
Description
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations t...
Community Reviews
Content Warnings
490 pages • first pub 1995 (editions)
ISBN/UID: 9781118432679
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 28 November 2012
Description
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations t...
Community Reviews
Content Warnings