Take a photo of a barcode or cover
213 pages • first pub 1980 (view editions)
ISBN/UID: 0446347949
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: 29 March 1982
Description
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a position' ...
Community Reviews
Content Warnings
213 pages • first pub 1980 (view editions)
ISBN/UID: 0446347949
Format: Paperback
Language: English
Publisher: Not specified
Edition Pub Date: 29 March 1982
Description
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a position' ...
Community Reviews
Content Warnings