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288 pages • first pub 1991 (view editions)
ISBN/UID: 9780385414869
Format: Hardcover
Language: English
Publisher: Currency
Edition Pub Date: 01 September 1991
Description
Legendary adman George Lois overturns the mild-mannered rules of the hallowed "David Ogilvy method" in this book, sure to fascinate anyone in business, marketing, or communications searching for the big impact of "the big idea". "A genius of mass ...
Community Reviews
Content Warnings
288 pages • first pub 1991 (view editions)
ISBN/UID: 9780385414869
Format: Hardcover
Language: English
Publisher: Currency
Edition Pub Date: 01 September 1991
Description
Legendary adman George Lois overturns the mild-mannered rules of the hallowed "David Ogilvy method" in this book, sure to fascinate anyone in business, marketing, or communications searching for the big impact of "the big idea". "A genius of mass ...
Community Reviews
Content Warnings