The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-up by John Walker Mullins, John Mullins
The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-up

John Walker Mullins, John Mullins

The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-up

John Walker Mullins, John Mullins

360 pages first pub 2003 (view editions)

nonfiction business informative slow-paced
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Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pu...

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