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A review by barnysanchez
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
informative
medium-paced
4.0
Regarding high-tech, have you ever wondered why, when there are two competing products, one dominates the market even when it may be technically inferior?
This question and many more are answered in this book, which is all about marketing and selling high-tech products. The book walks you through a deeper understanding of the law of diffusion of innovation. This newer version was updated with recent product examples that most of us can relate to and gives you a framework to set your game plan for success.
This read is not only for senior leadership and C-level folks. As I read this book, I took a beating of sorts as I could relate to the many errors I have made when trying to push new ideas in my company. Suppose you are a technologist like me, working on or considering a project in your organization. In that case, this book will help you push your development forward more appropriately if you think your idea, your project, is at its core “a product” you are trying to sell.
Last, if you are into this kind of reading, I suggest pairing this book with “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail” by Clayton Christensen. It’s like pairing bread and butter or wine and cheese, whatever strikes your fancy.
This question and many more are answered in this book, which is all about marketing and selling high-tech products. The book walks you through a deeper understanding of the law of diffusion of innovation. This newer version was updated with recent product examples that most of us can relate to and gives you a framework to set your game plan for success.
This read is not only for senior leadership and C-level folks. As I read this book, I took a beating of sorts as I could relate to the many errors I have made when trying to push new ideas in my company. Suppose you are a technologist like me, working on or considering a project in your organization. In that case, this book will help you push your development forward more appropriately if you think your idea, your project, is at its core “a product” you are trying to sell.
Last, if you are into this kind of reading, I suggest pairing this book with “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail” by Clayton Christensen. It’s like pairing bread and butter or wine and cheese, whatever strikes your fancy.