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A review by pkrez
Raving Fans by Kenneth H. Blanchard, Sheldon Bowles
2.0
Raving fans is a very short book. I could have read this in one sitting, had I planned my schedule better, but read it in two sittings. The font is big and the pages are only 50%-70% full of text, so the pages turn quickly.
There are 3 secrets to have good enough customer service to turn satisfied customers into raving fans. This book shares them slowly, in parable (story of an area manager) style, where a golf-enthusiast-fairy-godmother, takes the main character around to different businesses that have applied all the secrets and created ravings fans.
The secrets seem fine.
The examples seem dated. The copywrite on the book was 1993. Maybe customer service was truly dismal at that time. I don't recall 25 years ago (as I was like 5 years old at the time). But I can imagine customer service has changed much since.
The retail and taxi cab examples seemed the most out-of-sync with today's day and age.
There are 3 secrets to have good enough customer service to turn satisfied customers into raving fans. This book shares them slowly, in parable (story of an area manager) style, where a golf-enthusiast-fairy-godmother, takes the main character around to different businesses that have applied all the secrets and created ravings fans.
The secrets seem fine.
The examples seem dated. The copywrite on the book was 1993. Maybe customer service was truly dismal at that time. I don't recall 25 years ago (as I was like 5 years old at the time). But I can imagine customer service has changed much since.
The retail and taxi cab examples seemed the most out-of-sync with today's day and age.