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A review by nadia
Hooked: How to Build Habit-Forming Products by Nir Eyal
informative
inspiring
fast-paced
4.0
From the title, you might think this book is bad news! Say what? Are you trying to trick users into being addicted to your product?!
In fact, it's all about how to build products that create healthy habits within your users and ultimately improve their lives.
There's one section in the book that touches on morality and ethics in product development, and asks the reader to figure out if their product is really worth building. Is it one that you can put out into the world in good conscience? I was very happy to find that The StoryGraph passed the test. 😌
What I enjoyed about the book was the great mix of psychology, research, practical advice, and anecdotes. I love me real-life startup case studies to reflect on.
If you're curious about what goes into making products that people keep coming back to, are in the ideation phase of your own venture, or currently feeling stuck with a product you're working on, I recommend this easy, quick read!
In fact, it's all about how to build products that create healthy habits within your users and ultimately improve their lives.
There's one section in the book that touches on morality and ethics in product development, and asks the reader to figure out if their product is really worth building. Is it one that you can put out into the world in good conscience? I was very happy to find that The StoryGraph passed the test. 😌
What I enjoyed about the book was the great mix of psychology, research, practical advice, and anecdotes. I love me real-life startup case studies to reflect on.
If you're curious about what goes into making products that people keep coming back to, are in the ideation phase of your own venture, or currently feeling stuck with a product you're working on, I recommend this easy, quick read!