A review by ivleafclover
Raving Fans by Kenneth H. Blanchard, Sheldon Bowles

2.0

Raving Fans is popular among my upper-level managers (so much so that staff are occassionally exhorted to create "raving fans"), so I thought I'd take a look. There are some sound principles of customer service buried in this very brief book, but the parable delivery style is inane and condescending. The book design, with different amounts of text on every page, is distracting and clearly intended to turn a 50-page booklet into a 130-page hardback that can be marketed for $22. I appreciate the customer service philosophy that underlies Raving Fans, and will try to take it to heart as much as someone who isn't responsible for policy can, which I think boils down to going out of your way to solve problems whenever possible. But frankly I am not a raving fan.