Scan barcode
A review by treyhunner
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
4.0
After reading this, I feel like I need to carry around a check list of irrationalities to remember every day.
Some takeaways:
- We react more morally using social norms rather than market norms, but once market norms take over it's difficult to switch back to social ones. If you're planning to switch from a tip jar to a price, be careful if you might ever switch back.
- We are much more willing to steal when the thing we are stealing isn't cold hard cash. Beware of hidden costs and hidden theft.
- Watch out when comparing relative costs. We'll drive across the street to save $10 on something that's cheap but not on something that's expensive.
- Free is much more powerful than cheap. Stop coveting free things.
- Owners value their goods much more than buyers.
- Options distract us from actually getting anything done.
- We cheat less when reminded of a moral benchmark.
- When other people order food before us, we will change our order to something different and will be less happy with our order overall.
Some takeaways:
- We react more morally using social norms rather than market norms, but once market norms take over it's difficult to switch back to social ones. If you're planning to switch from a tip jar to a price, be careful if you might ever switch back.
- We are much more willing to steal when the thing we are stealing isn't cold hard cash. Beware of hidden costs and hidden theft.
- Watch out when comparing relative costs. We'll drive across the street to save $10 on something that's cheap but not on something that's expensive.
- Free is much more powerful than cheap. Stop coveting free things.
- Owners value their goods much more than buyers.
- Options distract us from actually getting anything done.
- We cheat less when reminded of a moral benchmark.
- When other people order food before us, we will change our order to something different and will be less happy with our order overall.