A review by inkandinsights
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Amy Wallace, Ed Catmull

5.0

This is a non-fiction nook but written like a beautiful story.

Pixar is perhaps the most beautiful storyteller we know.

But, Pixar is not a single person. it is a collective of creative professionals, computer engineers, animators, producers, directors, and a diverse set of people from diverse backgrounds.

Bringing together the creative force of such a big collective is not an easy task. It is unimaginable for someone like me who still hasn't wrapped his head around the beauty and stunning craftsmanship of Pixar movies.

Ed Catmull breaks down in a beautiful narrative manner how Pixar became Pixar as we know it.

It is amazing to know how a company that was once in dire traits and was desperately looking for a buyer has now become the pioneer of animated movie-making.

The book has textbook lessons on leadership, creative thinking, managing emotions at work, giving and getting feedback, and ultimately, becoming a better version of oneself.

Needless to say, I was actively taking notes that I hope will serve by better future.

What really surprised me about this book is the 'Afterword'. The section where Ed revisits his career alongside Steve Jobs.

Is there anything in this world that has not been influenced by Steve Jobs? I doubt it.