A review by hannahleelovestoread
Satisfaction Selling: How to Become a Trusted Advisor in High-Value Complex Sales and Build a Movement of Positive Activists Using the Satisfaction Cycle by Henrik Wenøe, Virpi Varjonen, Joseph Riggio

informative medium-paced

5.0

Satisfaction Selling by Joseph Riggio, Virpi Varjonen, and Henrik Wenøe is an upbeat self-help work. A manifesto on Riggio’s 1990’s business innovation, the Satisfaction Cycle, it touts a fresh approach to marketing — one uniquely customized to each client’s wants, needs, and personal brand. “Satisfaction Selling,” the authors explain, “is about fundamentally about uncovering each person's unique decision-making process.” I admire this personalized business approach and the way that the authors explained it by breaking the Satisfaction Cycle down into five steps:  Present State Positive, Desired State Positive, Process, Solution Experience, and Action. These authors are fond of saying that a salesperson who carries out this method successfully becomes a “trusted advisor” in satisfied clients’ minds. Perhaps my favorite aspect of the piece was the inclusion of the Platinum rather than the Golden Rule:  Treat others as they wish to be treated. Overall, I recommend this book to any businessperson or client for a new perspective on successful marketing.