A review by mxjx
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Rebecca Lieb

4.0

A deep dive into content marketing and content strategy with thoroughly researched and detailed metrics and case studies from some of the worlds biggest brands.

Although packed with insightful and high level detail this book is accessible for those new to marketing as well as being an invalable resource for strategic heads (including cross departmental heads as this book would help breakdown silos)