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A review by amber_lea84
The Small Big: Small Changes That Spark Big Influence by Steve J. Martin, Noah J. Goldstein, Robert B. Cialdini
3.0
I like reading books about persuasion to help me be more conscious of the ways advertisers and politicians manipulate people. To that end, this book didn't have much new information.
But something I really liked about this book was that it heavily focused on how to get people to do things that are good for them or the greater good. It wasn't all business all the time. There were even tips in here on how to trick yourself into doing things that are good for you that you're likely inclined to avoid.
While I think this book is decent, I would definitely recommending reading Influence instead, and if you've read Influence there's not much reason to read this. I only read it because the audiobook was on hoopla.
But something I really liked about this book was that it heavily focused on how to get people to do things that are good for them or the greater good. It wasn't all business all the time. There were even tips in here on how to trick yourself into doing things that are good for you that you're likely inclined to avoid.
While I think this book is decent, I would definitely recommending reading Influence instead, and if you've read Influence there's not much reason to read this. I only read it because the audiobook was on hoopla.