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A review by labbyreads
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas by G. Richard Shell
informative
medium-paced
3.0
It truly is a framework that they give the user on how to be more persuasive. It's incredibly tactical and helpful.
They break their Woo Process into four "easy" steps. The problem is that each step has many steps. In order to diagnose the best strategy you also need to understand what your personal style is (of which there are five) and you need to understand what channels of persuasion will dominate with your audience (of which they lay out six). That's all before you even get to the pitch.
Like many professional development books, there were plenty of examples here. Many could have easily been cut in the editing process without detracting from the authority with which they were presenting the material.
Overall, I liked this one. The framework alone is reason enough to read this. Even if the only people you're persuading are your spouse to order your favorite for dinner.
They break their Woo Process into four "easy" steps. The problem is that each step has many steps. In order to diagnose the best strategy you also need to understand what your personal style is (of which there are five) and you need to understand what channels of persuasion will dominate with your audience (of which they lay out six). That's all before you even get to the pitch.
Like many professional development books, there were plenty of examples here. Many could have easily been cut in the editing process without detracting from the authority with which they were presenting the material.
Overall, I liked this one. The framework alone is reason enough to read this. Even if the only people you're persuading are your spouse to order your favorite for dinner.