A review by kimball_hansen
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

4.0

I really like this author, and the narrator he selects for his audiobooks does a terrific job as well. That's the only exception I'll give for a non-fiction author to not narrate his own audiobooks. Dang it, I don't have the PDF accompanying this book!!


Notes:


Most people don't know what they want unless they see it in context.

Marry someone who's wife's sister's husband earns less than you.

We should always question our route decisions because they can become habitual. Like getting the daily cup of coffee or a certain brand cell phone.

When you see something is for free, take a step back because you may be getting deceived.

The difference between 0 to 1 is much bigger than 1 to 2. Free allures most people. It's an ace in the hole.

When market norms enter our considerations the social norms depart. Offering a free service is more appealing than offering a reduced cost service.

I don't know if social norms are as valuable in the workplace that he says it is. His example of giving employees a gift worth x amount vs cash of the same amount. And he says the gift creates more loyalty. But I remember everyone at Plano complaining about gifts and wanted cash instead. Maybe that's the civil servant service type showing through.

When buying something from someone ask them their history about the product and that will help you gauge how much they will budge on the price based on their amount of emotional investment they have in it. Maybe if they are heavily invested you could transfer some of that to you as the purchaser and they would want you to have it at a reduced cost.

I like how people confide in him.

Why do we feel compelled to keep as many doors open as possible? This is one of my many flaws in life.

The shape of the wine glass doesn't make a bit of difference in a blind taste test. Dumb wine drinkers.

Dealing with cash makes you more honest. Much of the cheating is done one step removed from money. People won't straight up steal money but more so other things.