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A review by tmarston
Crystallizing Public Opinion by Edward L. Bernays
5.0
in [b:Crystallizing Public Opinion|1196248|Crystallizing Public Opinion|Edward L. Bernays|https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1181793858l/1196248._SX50_.jpg|1184315], Bernays has created a brilliant primer to the world of public opinion. Though written before many of the advancements of modern media, much of what Bernays wrote still holds true. The clear analysis of group mentality, messaging and medium, and the business of journalism from a public relations point of view combine to paint a clear picture of the media landscape.
Bernays's ability to distill complex information into easy-to-understand, often story-based, learning material is helpful in understanding the complexities of the reality of communications. Nearly every point is made clear with a specific example of the aspects in action. Though Bernays arguably does not do enough to emphasize the danger of many of the strategies he writes, no one can argue their effectiveness.
Even in the modern era, with media attention far more difficult to obtain, Bernays words will still bring incredible value to anyone who reads this book.
Bernays's ability to distill complex information into easy-to-understand, often story-based, learning material is helpful in understanding the complexities of the reality of communications. Nearly every point is made clear with a specific example of the aspects in action. Though Bernays arguably does not do enough to emphasize the danger of many of the strategies he writes, no one can argue their effectiveness.
Even in the modern era, with media attention far more difficult to obtain, Bernays words will still bring incredible value to anyone who reads this book.