A review by zuomiriam
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

5.0

As Nudge is to Thaler or Thinking, Fast and Slow is to Kahneman, Predictably Irrational is to Dan Ariely. In it, he presents easily accessible psychological research, much of which was conducted by himself. He has a knack for conveying complex topics through storytelling and a light tone (aka rather opposite most academic writings). I was never bored while reading this book, and though I don't often re-read books, this one is definitely good enough for multiple re-reads.