A review by tori430
Fanocracy: Turning Fans Into Customers and Customers Into Fans by Reiko Scott, David Meerman Scott

3.0

I enjoyed this one, a lot of business notes that inform building relationships in general. I liked the shared father-daughter authorship and all the Boston local examples, especially the Brookline Booksmith :) Learned about a lot of businesses doing nice things to build their fanocracy. My main teacher takeaway: get close and add emotional context, there is more than one way to engage your audience.