A review by elizabethdavies
Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

informative inspiring lighthearted reflective fast-paced

5.0

This is a fascinating book which argues that humans aren’t very rational, and we shouldn’t always try to treat them like they are. As someone who tends to idolise logic and rationality this book really made me stop and think. I picked it up after listening to Rory Sutherland on the Diary of a CEO podcast, and I found what he had to say so interesting that I decided to pick up his book and it was well worth the read! His idea around improving the system around train waiting times was genius and the way he reframes problems is brilliant. I highly recommend this book, especially for those who have previously always wanted to solve problems with logic and reason.