Scan barcode
A review by whichthreewords
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig
4.0
Quite fun, and the chapters are usefully divided into various types of failures. The writing takes an appropriately "wtf?" tone where necessary, and it is often necessary:
15. Clairol's "Touch of Yoghurt" shampoo
Launched in 1979, Clairol's yoghurt-based shampoo failed to attract customers largely because nobody liked the idea of washing their hair with yoghurt. Of those who did buy the product, there were even some cases of people mistakenly eating it, and getting very ill as a result. The "Touch of Yoghurt" concept is made even more remarkable by the introduction three years earlier by Clairol of a similar shampoo called the "Look of Buttermilk". This product had instantly bombed in test markets where consumers were left asking: what exactly is the 'look of buttermilk' and why should I want it?
15. Clairol's "Touch of Yoghurt" shampoo
Launched in 1979, Clairol's yoghurt-based shampoo failed to attract customers largely because nobody liked the idea of washing their hair with yoghurt. Of those who did buy the product, there were even some cases of people mistakenly eating it, and getting very ill as a result. The "Touch of Yoghurt" concept is made even more remarkable by the introduction three years earlier by Clairol of a similar shampoo called the "Look of Buttermilk". This product had instantly bombed in test markets where consumers were left asking: what exactly is the 'look of buttermilk' and why should I want it?