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A review by bangerdev
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead
3.0
The start rehashes the mantra that to create a successful product start with creating the problem. It goes into a bit more detail, and provides examples for just not creating a problem but a whole new category.
The remainder of the book is how to bring an entire company on board, to make the focus of the company solving and living in the category it created.
After reading this book I started thinking about what greater purpose did I want my company to pursue. It is still a work in progress and I intend to return to this book once the company is ready to look for employees or investment.
The remainder of the book is how to bring an entire company on board, to make the focus of the company solving and living in the category it created.
After reading this book I started thinking about what greater purpose did I want my company to pursue. It is still a work in progress and I intend to return to this book once the company is ready to look for employees or investment.