A review by jpcapili
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

3.0

This is a book about behavioral economics. It consists of simple experiments that help us answer some of the profound questions about why we behave and think the way we do. We make some mistakes in our decisions and we tend do it over and over. It is just the way our brains are wired. Our irrational behaviours are neither random nor senseless... they are systematic and predictable as explained in the book.