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A review by rsr143
The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation by Frans Johansson
5.0
A very important book that can potentially hold the key to finding innovations to solve many of the societal and technological problems we are facing today. This book is one of the few business books I rate five stars. It’s an easy to read and thought-provoking guide, with plenty of stories to back up the theory. I often paused after each chapter to think and apply some of the techniques mentioned. The idea of stepping into an intersection is so simple, and something anyone can do at any age to be more creative and innovative.