A review by holmstead
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Amy Wallace, Ed Catmull

4.0

This book was truly inspirational. I normally would not read books like this. But with the challenges I've been facing at work, and the frustrations that are seriously affecting my goal to succeed in the marketing department of a billion dollar company, I thought maybe a book like this would help me gain some perspective on what it's like to thrive and succeed in the "corporate world." Every large company is not without their own faults, and sometimes those lessons that are learned ACTUALLY happen, with great avail. This book definitely struck a chord, or ten, with me. It was honest, direct, and at times even magical. To work at Pixar seems to be a great honor. To get a glimpse into Steve Jobs and his involvement with Pixar was eye-opening as well. This was a powerful read. I am very pleased I decided to try it. I think it has really given me some clarity and now my attitude going forward won't remain so tainted and hopeless. Thanks Ed!!