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A review by jasminesun
Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland
2.0
3x longer than it needs to be, and nothing new if you’ve read any pop/business psychology before (or have a humanistic background).
the tips are better for life hackers and marketers than attempts to improve the world, so i’d disregard his comments on social/governance issues, which he comes off as pretty ignorant about.
i will say that the anecdotes and short chapters make it easy and enjoyable to read. and if you haven’t read similar books, it might introduce new information on why psychological tweaks are often more effective than material or technological ones.
the tips are better for life hackers and marketers than attempts to improve the world, so i’d disregard his comments on social/governance issues, which he comes off as pretty ignorant about.
i will say that the anecdotes and short chapters make it easy and enjoyable to read. and if you haven’t read similar books, it might introduce new information on why psychological tweaks are often more effective than material or technological ones.